Legal
Cookie Policy
This Cookie Policy explains how Icon Power (“we,” “us”) uses cookies and similar technologies on our website ( https://iconpower.com ) (the “Service”). Please read it together with our Privacy Policy, which explains how we collect, use and share the personal information you give us.
Cookies are small text files a website stores in your browser. Similar technologies, such as local storage, session storage and tags (sometimes called pixels), let a website or its partners remember information about your visit. Some are set by us (first-party) and some are set by the companies whose tools we use (third-party).
How We Use Cookies
We and the companies whose tools we use rely on cookies and similar technologies for these purposes:
- Site operation: keeping pages, forms and interactive tools working as you move through the site.
- Spam and fraud protection: checking that form submissions come from a person, not an automated bot.
- Lead source tracking: when you arrive from an ad or campaign link, we remember the campaign details (such as UTM tags and the Google click ID) for that browser session, so we know which campaign brought you if you request a quote.
- Advertising measurement: seeing when a visit from one of our ads leads to a quote request or call, so we can measure and improve our advertising.
Cookies and Technologies on Our Site
These are the tools on our site that use cookies or similar technologies as of the date above:
- Google Ads tag (Google LLC), advertising: measures ad conversions using first-party cookies such as _gcl_au and browser storage such as _gcl_ls. These typically last up to 90 days.
- Google reCAPTCHA (Google LLC), security: loads with our forms to block spam. Google may set its own cookies while it checks a submission.
- Icon Power campaign tracking (first-party), lead source: stores campaign details such as utm_source and gclid in session storage, which your browser clears when you close the tab.
- Aurora Solar estimate tool (Aurora Solar Inc.), functional: powers the instant solar estimate on our Solar Cost Calculator and may use its own cookies or storage while you use it.
- LeadConnector forms (HighLevel), functional: powers some of our forms, such as our referral form, and may set its own cookies when a form loads.
- Social media links: links to our Facebook, Instagram, LinkedIn and YouTube pages don't set cookies on our site, but those services may set cookies once you visit them.
Third-party cookies are set and controlled by those companies under their own privacy policies. If we add or remove tools, we'll update this list.
Your Choices
You can control cookies in several ways:
- Browser settings: most browsers let you block or delete cookies and clear stored site data.
- Google ad settings: you can manage how Google personalizes ads at myadcenter.google.com.
- Industry opt-outs: you can opt out of interest-based ads from many companies through the Digital Advertising Alliance at optout.aboutads.info.
If you block or delete cookies, some parts of the site, such as quote forms or the solar estimate tool, may not work as expected.
Do Not Track
Some browsers send a “Do Not Track” signal. There's no common standard for how websites should respond to it, and our site doesn't currently change how it works when it receives one.
Changes to This Policy
We may update this Cookie Policy when the tools on our site change. We'll post the updated version on this page with a new “Last Updated” date. Questions about a change can go to marketing@iconpower.com.
Related Policies
For details on how we collect, use and share personal information, see our Privacy Policy.
Contact Us
Questions about this Cookie Policy? Contact Icon Power, 3006 S. Priest Dr., Tempe, AZ 85282, email: marketing@iconpower.com, or call 1-888-777-3766.